Saskatchewan Examiner

Thursday, February 29, 2024

The Beard Struggle has put people over profits and has provided the best customer services, which has led to its gigantic rise

Immaculate customer satisfaction has made Faiysal Kothiwala, owner of The Beard Struggle, a successful entrepreneur.

Customer service is one of the most crucial elements of making your business succeed. If the after-sales services are not as per the customers’ expectations, it could have huge implications for the company. In the competitive industry of beard care products, one company underlined the need of putting people over profits and provided its customers with premium quality products and outstanding after-sales services. The company is a giant in the business, by the name of The Beard Struggle, founded in 2015 by a passionate entrepreneur, Faiysal Kothiwala.

Faiysal Kothiwala believes in giving an exquisite experience to its customers, valuing their needs to the fullest, and satiating them. The Beard Struggle rose to success as it consistently delivered top-notch quality products and innovation. Faiysal motivates his employees to conduct brainstorming sessions which helped the company turn into a brand. Not just that, the company is gunning to reduce the usage of plastic by 2025 and go green. It also collaborates with brands to enhance their online reach. It did a giveaway campaign with a company called SFORCE watches last year and introduced a Junior Brand Viking Program. The Brand Viking Program offers VIP packages that provide discounts as well as free products for its merchandise.

Faiysal also believes in branding and marketing, adopting PPC ads, influencer marketing, and customer engagement content, which boosts its reach and image online. This has resulted in the company garnering more than 15,000 positive reviews. Faiysal has also devised a beard competition; the winner at the end of the year will get an award and $10,000 cash prize.

The Beard Struggle has two warehouses, one in the UK and one in Canada. The company also provides 24/7 customer support, and it strives to solve any queries of the customers, with 200% effort. The firm is also committed to giving back to society, fulfilling its corporate responsibility. It has raised money for various social causes, generating over CAD 30,000 in 2020 for BC Cancer, Wounded Veterans Project, St Judes Children Hospital.

Faiysal Kothiwala, with his creativity, immaculate vision, and commitment to best customer satisfaction, has evolved The Beard Struggle into a global giant by the bearded man, for the bearded man. To know about its premium products, visit the website,

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