Saskatchewan Examiner

Friday, February 23, 2024

Midtown Plaza will host an immersive Arctic experience

Midtown Plaza will host an immersive arctic experience.

Key Takeaways:

  • A Man Under the Ice will visit Saskatoon in the spring, with organisers hoping that it will help the city’s tourism sector recover from COVID-19.
  • Last summer, it sold over 100,000 tickets in Montreal, and organisers in Saskatoon are hoping for a similar turnout.
  • The COVID-19 pandemic, according to Tourism Saskatoon, cost the city upwards of $25 million in lost business events.

In the spring, A Man Under the Ice will visit Saskatoon, with organizers hoping that it will spur growth in the city’s tourism sector, which has been hit hard by COVID-19.

TCU Place and SaskTel Centre are co-hosting the event.

“Seeing an exhibit like the Arctic come to Saskatoon is something we can celebrate as the hospitality and tourism sector because the impact will be like a ripple effect throughout the entire community,” said Stephanie Clovechok, CEO of Tourism Saskatoon.

Also read: The government of Saskatchewan has launched a new Student Ambassador Program

Mario Cyr, a filmmaker and photographer has created an exhibit that takes visitors on a journey through the Canadian Arctic.

According to the press release, “walk into life-sized base camps as well as join the exhibition as the explorer meets his invaluable Inuit guides.” “Let yourself be transported through Mario Cyr’s lens of over 300 images taken throughout his twelve thousand dives, revealing a spectacular mosaic of northern lights, polar bears, walruses, and diverse aquatic life.”

“It’ll be a sell-out.” People will follow this event, and also, it will be almost like an out-of-this-world experience,” said Scott Ford, Executive Director of the SaskTel Centre.

Midtown Plaza will host an immersive arctic experience.
Midtown Plaza will host an immersive arctic experience. Image from Global News

The event will occur at Midtown Plaza from April 21st to May 29th. It sold over 100,000 tickets in Montreal last summer, and organizers in Saskatoon are hoping for a similar number in Saskatoon.

“Not only has our community been hit hard, but our downtown has been hit particularly hard. “Our retailers, restaurants, and hotels have all suffered tremendously over the last two years and are desperate for a boost,” said Tammy Sweeney, CEO of TCU Place.

According to Tourism Saskatoon, the COVID-19 pandemic cost the city upwards of $25 million in lost business events. Tourism Saskatoon hopes that the event will boost business in the downtown area.

Clovechok said, “It helps us re-establish that event hosting community.”

Source: CTV News

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